Link Building Strategies For Content Websites

Building backlinks to your website is a great way to improve your sites popularity and ranking in the search engines. Link building can be really effective if you know what you are doing but if you do it wrong you can find yourself in a big mess.

Sometimes it is best to limit your amount of link building. Although it might seem logical to build as many links as you can and as fast as you can, this can sometimes be more damaging than good. In fact, the search engines may not like it if a new website quite suddenly has thousands of backlinks as it will seem obvious that those links have not been built naturally.

It is more beneficial to have a few quality backlinks than to have thousands of non-quality backlinks. One high quality backlinks can be better than 100 poor quality backlinks.

When you have a website that has lots of pages of good content you can use all those pages to link to the homepage or to one another. By using you can encourage visitors to browse through your website using those links, instead of just reading one page and then leaving. You can also use SEO to increase the popularity of your website in the search engines.

For example, if you have a website about dog training you can have the homepage optimized for the keyword phrase dog training. You can then create internal pages to target long tail keywords such as dog potty training and dog lead training. Then you can add more pages to your website and if you create a new page about dog training in general you can use an anchor text of the words ‘dog training’ and link it to your home page. Because the internal page is optimized for those keywords and you are using the keyword anchor text, this is a well optimized internal link.

When you are creating backlinks from other websites it is also best to use optimized backlinks. You can do this with article by writing an article on the niche of your website and also using a keyword anchor text for linking to your site.

It is also more effective if you can link to your site from high ranking sites. A backlink from a PR6 website is much more effective than a backlink from a PR0 website. When you use article marketing to build backlinks it is best to submit your articles to high ranking article directories.

When you create your site well, with good quality content and a good linking structure, then you can seek link exchanges from other high quality websites. A website owner is more inclined to swap links with a website that is set up well and has a good linking structure in place.

It can actually save a lot of time and effort long term by using high quality linking strategies as you don’t need as many links as you would if you use low quality linking. It is still good to get as many backlinks as you can but always remember that the higher quality and well optimized links will be more beneficial for your website.

No tags for this post.